Being unique and different than the other car salespeople is an easy way to be memorable.
When people remember who you are and what you do, they will reach out to you when they are in the market for a new car. (If they like you of course)
An easy and effective way you can be memorable with individuals you encounter at a local marketing event, a local sports event or maybe even a festival, is being prepared with a well-crafted elevator pitch.
What Is An Elevator Pitch?
An elevator pitch or also called elevator speech is brief and to the point speech designed to convey what you do and generate interest.
Your elevator pitch should be a scripted and rehearsed couple of sentences that you can spit out concisely in 15-20 seconds.
Why Car Pro’s Need An Elevator Pitch –
Imagine being at a networking event in your town or city and someone asks you what do you do for a living or what kind of business are you in?
How are you going to respond?
“I sell cars down at ABC dealership.”
“I sell Chevy trucks.”
Not much compelling or memorable in either of those would you agree?
Now what if you had a rehearsed and well-crafted elevator pitch like this one:
“Helping car shoppers who hate car shopping and spending all day in a dealership by offering a streamlined, pressure free and 100% transparent in-store experience which makes buying a new car an enjoyable, fast and painless experience that my customers love!”
I don’t know about you, but it’s pretty obvious which answer to “what do you do for a living” is going to be memorable and compelling.
So, let’s get busy crafting your elevator pitch.
The Car Pro’s 3 Step Guide To Crafting A Killer Elevator Pitch
1. The Pain –
The first step in creating your killer elevator pitch is what pain or problem are you aiming to solve for your customers?
In the elevator pitch example, I created the problem or pain; I am looking to ease to help car shoppers who hate car shopping and spending all day at a dealership.
What is the agonizing pain or biggest problem your customers are faced with?
- Credit challenged?
- Busy CEO or executive?
- Buried in negative equity?
It doesn’t matter what the problem is you just need to unearth what it is and write it out like I did here.
2. The Solution –
The solution is how exactly you are going to ease their pain and solve the customer’s problem.
The solution to the problem in my example elevator pitch provides a streamlined, pressure free and 100% transparent in store experience.
The solution to easing the pain of people who get stressed and hate everything about car buying is providing my customers with a streamlined, pressure free and transparent experience at the dealership.
How do you solve the problem and ease the aching pain of your customers?
Write that out in clear, concise words and move on to step three.
3. The Benefits Of The Solution –
The benefits of the solution are simply what the result will be your solution. How will it make your customers life better?
The benefits of the solution in the sample elevator pitch is it will make buying a new car an enjoyable, fast and painless experience that customers love!
The benefits of the solution should be the opposite of the customer’s pain or problem.
How does your solution benefit your customers?
Write that down, and now it’s time to put them all together.
Writing Your Awesome Car Sales Elevator Pitch
After you have unearthed and documented the customer’s pain, then how you are going to solve their problem and lastly how the solution benefits the customer it is time to piece them together as one.
Here is how the example was pieced together:
- The Pain – Hates and stresses out about buying a new car.
- The Solution – A streamlined, no-pressure and easy car buying experience.
- Benefits Of Solution – A fun, fast and painless experience customers love.
After you piece those three together and tweak it a bit to sound even sexier you will have something like this:
“I help car shoppers who hate car shopping and spending all day in a dealership by offering a streamlined, pressure free and 100% transparent in-store experience which makes buying a new car an enjoyable, fast and painless experience that my customers love!”
Play around with it for a few and don’t be afraid to get some other peoples opinions on it.
Once you have it crafted and edited to where you are happy with it, put it away and look at it again the next day and make sure you still like it. Fresh eyes the next day can make a huge difference.
More Tips To Help You Create A Memorable Elevator Pitch
Keep As Short As Possible
You ever hear the saying “less is more”?
The shorter you can keep your elevator pitch the easier it will be to remember which means the more powerful it will be when you lay it on someone at your next networking event or night out on the town.
Edit it down to the least amount of words you can while still conveying your message. After you do that, do it again and one more time after that.
Keep it short and sweet, and you will get bigger results.
Your elevator pitch needs to speak to and resonate with your customer not you or others in your industry, so you want to avoid jargon and other industry terminology.
Stick to words that everyone understands and can connect with.
Practice, Practice, Practice
How an elevator pitch looks on paper is one thing but how it sounds when delivered verbally is whole other monster.
It is important you spend a lot of time rehearsing your elevator pitch so you can spit it out at a drop of a dime with no hiccups.
You want to take note of not just how you sound while receiving it but also your tone and what you look like while delivering it.
Practice with videoing yourself or one of my favorites in front of a mirror. Just make sure you practice, practice, and practice some more.
You will rock it!
Want Some Help Crafting Your Memorable Elevator Pitch?
If you are interested in some help crafting your killer elevator pitch I am offering for a limited time and to a limited number of individuals to work directly one on one with me to craft your winning elevator pitch.
If you are interested act fast because I can only offer this to a handful of individuals because of my current schedule and workload.
Learn more about this limited time offer and claim your spot by clicking here.