If you’re a car sales professional selling cars in today’s automotive market, a website is the number one tool you need to prospect for new clients.
Facebook and other popular social channels are cool, and all, but that is someone else’s platform, not yours. Someone else’s audience, not yours.
Your website, on the other hand, is your platform and the audience you build there is yours, not Zuckerberg’s.
When I sold cars in a dealership, I was able to leverage my website to build relationships, credibility and more sales around the clock.
Your website as a car sales professional should serve as a 24/7 version of you on the web. Never not working.
Your website is the salesman that never sleeps.
Here are some examples of some car sales professionals just like you who have cool sites you can use to help inspire you to create a killer website.
Mike Davenport aka “The Louisville Chevy Dude” has been doing a fantastic job with his personal car sales professional website at lvillechevydude.com.
Mike has found a niche and is a bonafide “Corvette Specialist” that ships Chevy Corvettes to loyal clients from all over the country.
Mike is one of the most talked about car sales professionals out there and he is practically a local celebrity in Louisville, Kentucky.
The car salesman behind this website is Spencer Carmell, who pushes metal all the way up in Lethbridge Alberta Canada.
Spencer is using his website to build his brand as the go-to automotive sales professional in Alberta.
His site is super easy to navigate, looks great on mobile and is easy on the eyes.
I love that he incorporates a video on the home page.
I am such a fan of what Adam Tigges the sales professional behind this website, that I mentioned his blog in a previous post I wrote. You can check that post out here:
4 Awesome Marketing And Branding Tips For Automotive Sales Professionals
Adam has done a great job of creating and most importantly leveraging helpful geo-targeted content with his blog.
Answering the questions you know potential prospects are asking Google thru content is a powerful channel to build your authority in your marketplace.
I like this car sales professionals website a lot. This site is the work of Aaron Dunn a young, hungry and creative car salesman making things happen in the great state of Texas.
Dunn’s website is super clean with a sleek look and a blog where he posts content that connects with his target audience.
This site is another personal car salesman website I like. My friend Andrew Papoutsis is pushing Toyota’s in Pennsylvania and has taken a different approach to his personal website and brand.
Although Andrew is branding himself with his personal website, he is also branding HowToBuyTheRightCar.com. He is positioning himself to be the local expert when it comes to buying the right car.
I think that is a unique approach that if executed consistently and efficiently will deliver powerful results.
Every Car Sales Professional Should Have A Personal Website
Every car sales professional who wants to achieve a high level of consistent success selling cars needs to have a website. Not just an online brochure or business card, but a resource that is a prospecting machine.
I hope you check out these five car sales professional personal websites and they give you some inspiration for your site.
Do you have a personal website with a strategy or do you have a site that it is functioning nothing more than an online business card?
Explode your personal brand into your marketplace with a quality car sales professional personal website and kick ass personal brand.
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